New blood in the Fall/Winter 2022 collection

The JJ Heitor Fall/Winter 2022 collection is based on the ReDesign of old hits from past collections, but with a new, contemporary and modern approach.

The first step came from a research and study of the brand, where several shoe models were selected, with the potential to return to the market for commercialization. Several changes were applied to the selected models in terms of design lines and materials used, until we arrived at the “Old Soul, Young Blood” concept. 
In addition to more commercial models and for more everyday use, a capsule collection was also developed, where each redesigned model is more eccentric, more vibrant. 
Composed of an essence of strong colors and flowery patterns, these new models of women's shoes take us on a journey through Asian cityscapes, on the streets of Japan or China, a true experience of the countries of the rising sun.
Imagem: composição com o modelo mais diferenciado (vermelho com padrão florar)
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